It is clear that Social Media is important to small business, and not only for it's reach. Social Media is a very inexpensive program to implement - but it takes time to understand and to implement.
What does Time & Money have in common? - You will Trade one, to Save the other!
I am a marketer - I use tools to educate targeted populations about products and services. Social Networking and Social Media are a newer tools for marketers, and they are best used in conjunction with other marketing tools - Direct Mail, Advertising, Public Speaking, email newsletters, etc.
Social Media Made Simple (SMMS) is a program I produced to unpack Social Networking and Social Media to make it accessible to individuals and small business owners. All small business people are busy and usually can not afford to hire a full time marketer. I provide the education and tools so that once they have the basics under their belt they can keep up with their social media marketing.Below is a video that shows just how important the Social Media Tools are for business.
"Simplicity is the ultimate sophistication."
Leonardo da Vinci
In future posts I will discuss tools I have discovered to make Social Media Marketing just a bit simpler.
